How to Deliver Honest News to Your Audience

In our current era of click-baiting, hidden sponsorships, and buzzwords it’s more important now than ever to deliver news that is fair and honest to your audience. Here are Drive Great Lakes Bay – Daily News we wanted to express how important it is in our line of work to deliver reliable news to our audience with this article.


Don’t Plagiarize

The quickest way to get blacklisted in any industry and lose trust with your readers is by stealing content. Writers and journalist work hard to produce work that is unique, fresh, and relevant to the day’s topic.

Copying and pasting facts that you find into your article and claiming the information as your own is considered plagiarization. If you are going to use smaller pieces of another author’s work, quote it and attribute the original writer.


Avoid Anonymous Sources

With the trend of Facebook fake news and false facts circulating on the internet on a variety of social media platforms, gathering information that has been fact-checked is vital. Avoid collecting data from anonymous sources to prove the credibility of the published piece.

If you cannot post the name of the person for privacy reasons, try to verify the source with supporting information. It’s always a valuable idea to have more than one source of information when publishing a piece anyway.


Separate Your Opinions from Facts

Growing up in different environments, social status, and backgrounds we all develop different types of personal bias. When reporting the news, however, it is vital to separate yourself from your opinion and offer the facts of the situation.

While it’s wonderful to be passionate about a topic, the job of a journalist is to report the media in a way that allows the audience to think for themselves. The readers want to digest information from a neutral perspective and form an opinion of their own.


Correct Your Mistake

Let’s face it, making mistakes is part of any job. But, when you’re reporting to an audience, your mistakes can be costly. While editors are there to try and catch errors before they fall through the cracks, accidents happen.

If a mistake is made in your online publication, edit it at a later date and leave a message at the top. This way your audience knows that you care enough to go out of your way to correct it. Leaving a note also reassures your readers that you’re not trying to sneakily change information without anyone else noticing.

If the publication is in print, fixing the mistakes in the current article isn’t as easy. Instead, create an area in your piece that addresses all errors in the last publication. Having a consistent location will allow your readers to know where to look for clarification.

Another way to prevent mistakes in your article is to have the piece go through a third set of eyes before publication. Hiring a beta reader to fact check and review your work as a third step will help lower the chances of any errors.